You often hear about young entrepreneurs (Steve Jobs!) starting up successful businesses in their parents’ garage but there is a growing and often overlooked demographic of older adults who possess the knowledge, life experience and desire to create successful businesses. Creating a business plan and finding your target audience are essential to starting your own business but equally important is finding the supports to see your vision become a reality.
An article in Entrepreneur magazine titled Late Bloomers offers an inspiring list of older adults who have taken the leap and started their own successful businesses. These dynamic businesses are born out of personal life experiences, which propelled creative and very successful ideas.
These successful entrepreneurs are no surprise to the Society of Certified Senior Advisors (CSA). The CSA website proudly states that “according to the U.S. Department of Labor, seniors are the largest group of individuals starting new businesses”.
As part of the Centre’s Business of Aging: Information Exchange Network (BA:IEN), we often provide resources and forums to share best practices about new business ventures, specifically targeting older consumers. For our upcoming breakfast meeting on July 30, we are expanding that focus to include resources to support entrepreneurs, be they young or old, in creating new solutions for the mature market. See flyer below for details.