Marketing for the Mature Consumer

PiggyBankWe do not stop playing because we are old; we grow old because we stop playing.

Recently, we posted a story on our Facebook page that spread across the social network like wildfire having been shared 19,653 times. If you haven’t checked it out yet, you should. The story focuses on Rose, an 87-year-old college student who decided to go back to school to continue her education. It’s inspiring, showing us that it is never too late to learn or take part in something that may enrich your life.

This year marks the Sheridan Elder Research Centre’s 10-year anniversary. To celebrate, the Faculty of Continuing and Professional Studies is offering a free course at Sheridan College: Marketing to the Mature Consumer, one of six courses from Sheridan’s Mature Consumer Studies Certificate Program. Whether you are the targeted audience, or a business owner looking to take a new spin with your product, this course could help each of you analyze the market and see how it could change in the coming years.

Why should you be so concerned about marketing for the mature consumer? According to Alexis Abramson, a leading expert for the 50+ Baby Boomers, caregivers and Mature Adults, “the 50+ population is still a swiftly developing consumer market, and it’s hitting an all-time high in terms of global aging.” Abramson, whose article can be found on the HuffPost50 blog, emphasized that “they not only wield enormous purchasing power since they make the major decisions in their households, but according to ‘BOOM: Marketing to the Ultimate Power Consumer’ these aging parents account for 80 per cent of the consumer goods market.”

So get involved, whether you are looking for an education or to take advantage of a growing target market. For more information please click on the flyer below.

Free Marketing Course


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