A common mistake that businesses make is considering mature consumers to be a homogeneous group. This perception couldn’t be further from reality. To create an effective marketing strategy, businesses must clearly define the unique characteristics of their target audience.
Join Cathryn Oliver from Sheridan’s Faculty of Business and the Business of Aging: Information Exchange Network (BA:IEN) Co-Lead to examine the segmentation process and develop target audience profiles for your business.
The BA:IEN quarterly meeting, being held on Wednesday, April 30, 2014 will be discussing market segmentation and older consumers as a niche market. The meeting will be at the Sheridan College Hazel McCallion Campus, 4180 Duke of York Boulevard, in Mississauga from 8 a.m. to 9:30 a.m.
BA:IEN connects business and industry leaders to exchange ideas, information and resources related to the needs and wants of mature consumers and their families.