According to Statistics Canada, as of July 1, 2014, 15.7% of Canada’s population was aged 65+. By the year 2063, it is projected that 24% to 28% of Canada’s population will be older adults.
This changing demographic creates a growing market for entrepeneurs who offer innovative products that may be of interest to mature consumers. Here is a sampling of five new products that older adults may find useful (or fun!):
- Although Hemingwrite was not created specifically for the older adult market, older adults may enjoy the nostalgia of using a typewriter to write with. This old style typewriter has the added advantages of an electronic screen, portability and cloud backup.
- Liftware is a “stabilizing handle” with utensil attachments (spoon and fork) that compensates for hand and arm tremors associated with motion disorders such as Parkinson’s disease. The utensil shakes 70% less than the users hand.
- Resound hearing aids possess sound technology that allows “both of a user’s hearing aids to communicate with one another to allow for surround sound processing, and a richer, fuller hearing experience. This smart functionality allows for the best user experience particularly when transitioning from various listening environments”. Smart hearing aids are also wireless stereo headphones for your iPhone, iPad or iPod. You can even stream sound from your television.
- Seymour platform users have “one unified platform to pull together health data from disparate sources, such as blood pressure cuffs or glucometers and wellness devices and applications, such as fitness trackers”. This information can be shared with healthcare providers to create a more comprehensive picture of an individual’s overall health.
- Fitbit Charge HR is “the heart-rate monitoring version of Fitbit’s new fitness tracker. It has all the same stuff as other Fitbits—all day activity and sleep tracking, wireless syncing, and a small display—plus continuous heart-rate monitoring for better calorie expenditure and exercise intensity estimates”.
If you have a business that offers a product or service for older adults and are interested in meeting other business owners working in this area, join us at the Business of Aging: Information Exchange Network (BA:IEN) Breakfast Networking Event on January 28, 2015. See below for details.