The New Language of Aging

By now, we have all heard the term ‘boomer’ used to describe the generation of individuals born from 1946 to 1964. It appears that the aging population is giving birth to a new vocabulary, used to characterize everything from their spending habits to their personality traits. Below are some examples that have recently appeared in the media.

The Elastic Generation
The London, England branch of J. Walter Thompson Advertising, released the results of their “Intelligence report on 50- to 69-year-old Britons which identifies a compelling new consumer group: “The Elastic Generation”. Full of potential energy and wielding unprecedented financial power, these trailblazers are unapologetically shattering stereotypes of what it means to be 50+ today.”

Right Sizing
A recent article in The Financial Post commented on a survey that revealed older Canadians are increasing their debt load. “They just don’t have enough money,” said Yvonne Ziomecki, senior vice-president of marketing and sales of HomEquity Bank, of the new lifestyle seniors are aspiring to. “We have a new term we have been using, right sizing. They are not downsizing. They don’t really need bigger homes, but they move into a house that has all the upgrades”.

As we discussed in a past blog the moniker Seniorpreneur has been coined to describe older adult entrepreneurs.

Silver Surfers
Silver Surfers has become a term used to describe the growing number of older adults who spend considerable time on the Internet.

As the population ages, the language used to represent their uniqueness will continue to build. What jargon have you heard recently related to the older adults demographic?


Business of Aging: Information Exchange Network (BA:IEN)
Quarterly Meeting Wednesday, October 28, 2015

We are excited to present our first BA:IEN afterhours event at the Marquee Pub. Join us for a unique opportunity to mix and mingle over appetizers with business and industry leaders whose focus is on the flourishing older adult market.

To further showcase your business at this event we are offering attendees the option to reserve a display table. In exchange, we ask that a gift draw (minimum value $50) be supplied for the event. The number of display tables are limited and reserved on a first come first served basis. Reserve a table now by contacting

See flyer for details.

BAIEN mtg July 29_15 v1


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