Business of Aging: Are you 70+ and ready to influence how companies do business?

Did you know that for the remainder of the 21st century, the fastest growing consumer group in the world will be 70 years and over and they will continue to control a sizable chunk of the world’s wealth? In addition, they are well-educated, frequent travellers and generally living life to the fullest.

​However, here’s the reality of the world today. Research (Leger Marketing The Revera Report) reveals that 63% of seniors feel they have been treated unfairly or differently because of their age, and 79% of Canadians agree that seniors 75 and older are seen as less important and more often ignored than younger generations in society. Further, research conducted by organizations today typically ignore Canadians 70+, demonstrating their lack of interest in and understanding of issues pertaining to this influential group. We care about what you think and we want to hear from you.

AGEWORKS™, in collaboration with Sheridan’s Centre for Elder Research, is establishing a 70+ Consumer Insight Panel to provide you with the opportunity to “have your say” on matters that are important to you and what you view will be important for all Canadians 70+.

The information compiled from these questionnaires will be anonymous and used to communicate the views and opinions of Canadians who participate in the Insight Panel to private businesses, all levels of government and not-for-profit organizations.

“Have Your Say”
We are extending this invitation to participate on the panel of adults 70+ interested in providing thought-leadership to help change how society and businesses view the “aging” population.

This first questionnaire asks some general questions about your opinions and perspectives on some broad subjects such as areas of interest, activities you enjoy and living and shopping preferences.

If you are interested in completing this initial survey, please click on the link below and it will take you to the survey.

The survey will be available for completion for the month of October. Please feel free to forward the link to this survey to your friends and colleagues so that we can create a strong panel and consumer movement reflecting the needs and interests of a group that deserves our respect.

If you have any questions or concerns about the research, please feel free to contact:

Pat Spadafora M.S.W.
Director, Sheridan Centre for Elder Research

Thank you for your interest in this initiative.


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